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Greg McVerry

Its Not Social Media or Branding: Its Just You

2 min read

EDU106 is a great class. I work with students on recognizing how literacy shapes our lives. In this week's maker party, which is really a drop in design studio time, I had a wonderful discussion with Joe Freer  about personal brand and identiy.

What I want students to realize: It is isn't about social media marketing or branding its really about living and learning socially.

Its a construction of your digital identity. Personas sprinkled over the web as you leave footprints everywhere.

Basically the easiest way to build a following is to contribute back to a community of people. We will get to it later in the semester but I think Ian O'Byrne wrote a great guide to building digital identies..

Ian is a professor at Charleston College and also a digital coach working with people who want to learn to build up an online presence. 

Basically no matter your field the easiest way to get meaningful engagement is by being part of the audience. Learn together. Whether  you are a gardener, musician, or activist go online and find the placdes people connect to learn.

As you learn new things share your struggles and achievements. As you teach others share what you make openly.

The first step as Doug Belshaw notes, is to get your own domain. From here you take the indieweb model of POSSE publishing on your own site, syndicating elsewehre...more likely everywhere. 

A domain of your own is also fundemental to being open, and more as a philosophy than a product. You are not commodifying yourself but joining a community. Live and learn out loud.